ISADORA MOON (52 x 11 minutes)
As the Art Director for Isadora Moon, a 2D animated series based on Harriet Muncaster's bestselling books, my aim was to shape the visual identity of the show. I was responsible for designing the main characters, setting the foundational style for location designs, and developing the approach to FX.
My goal was to create a production-friendly interpretation of the beloved characters that were aspirational, resonated with our audience while staying true to the whimsical and charming essence of the books. This involved expanding the established world, introducing cohesive visual rules, and crafting detailed style guidelines that honored the enchanting quality of the original stories.
